Graphis Competition Award 2016 – Merit
Categories: Print and Branding
Categories: Print and Branding
Showcasing contemporary art in editions, Multiplied Art Fair encompasses print and digital multiples, artists’ books and photographs, reflecting the whole spectrum of current publishing.
The fifth edition of this art fair required the transformation of the identity to highlight the main concept of multiplication. Since the fair began in 2010, the identity evolved from a two-dimensional graphic to a three-dimensional object.
The integrated campaign comprised the revitalisation of the identity as part of large format advertising on public transport, direct marketing, digital communications, and a significant presence throughout the fair’s gallery guide.
Logo, advertising and marketing communications design: Aniela Gil
Exhibition catalogue and print collateral design: Grace Neighbour
Digital design: Geoff Lam
Exhibition design: Robert Frith
Creative direction: Lorena Durán
Exhibition catalogue and print collateral design: Grace Neighbour
Digital design: Geoff Lam
Exhibition design: Robert Frith
Creative direction: Lorena Durán