This bilingual auction catalogue was part of the global campaign structured with more than 130 tactical executions spanning editorial, print, digital and exhibition design. A calligraphic stamp translating the company name and honouring China’s significant artistic contributions was the design element that ran through the publication. Red and gold, Christie’s corporate colours and national symbols of good luck, shaped the celebratory tone of the campaign. The resulting message was a unique proposition that expressed Christie’s artistic expertise and deep historical legacy.
Catalogue design: Aniela Gil
Creative direction: Lorena Durán
Creative direction: Lorena Durán